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Much ado has been made about the disaster that is Fantastic Four (25 million opening weekend on a film that, when conceived, the studio hoped would make 70-80 million). The film has been getting roasted for months in LA, with whispers (actually, let’s be honest, screams) of how the entire production fell apart due to young untested director Josh Trank going AWOL (Word is he would lock himself in his trailer for days, doing blow instead of directing).

People have been saying that they were still shooting scenes as recently as a month and a half ago. That’s unheard of for an industry that spends the large majority of its time in post-production. Star Wars, for example, will have stopped shooting for a year by the time it comes out in December.

Then Trank had the cojones to come out on Twitter and call the movie terrible, claiming if Fox would’ve just let him make the film he wanted to make, they would’ve had a good movie on their hands. Yikes. You’ve already pissed off the monster. Why are you walking back into his den and taunting him? It’s a move that if you’re choosing sides on who’s to blame, Trank tipped the scales in his favor. How do you not have enough self-awareness to know that everyone in town is already skeptical of you? To publicly trash the hand that feeds you the night before your movie opens? It doesn’t matter if you’re right. You need to know when to lay low and ride it out.

All this noise, however, has masked the bigger question. Should Fantastic Four have been made in the first place? As a screenwriter, one of your jobs is to gauge whether your idea is actually a movie. One of the biggest mistakes I see by far from amateur writers (although it happens plenty in the professional ranks too), is committing to an idea that isn’t a movie.

Now of course, this is a subjective question. What one person deems a worthy idea, another deems the worst idea ever. But there are definitely elements – from genre to conflict to irony to uniqueness to subject matter – that factor into whether something is worthy of being a movie.

Take a movie like “Shame,” which starred Michael Fassbender and was directd by Steve McQueen. Is that a movie idea? It’s a vague exploration of a man with an addiction who lives with his sister. Sure, the movie looks amazing because it was directed by McQueen. And the performances were good because the actors were good. But if you stripped those things away and just looked at it on the page, was it a movie idea? No, it wasn’t. It was two characters in search of a story.

When I look at Fantastic Four, I wonder if it’s a movie idea. Its main superhero’s power is that he can stretch. Another member of the group turns into a rock man. How did they get these powers? Errr, cause they went up in space and, uhhh, something caused a change in their molecular structure?

I know we just got done celebrating a movie called Ant-Man, but at least Ant-Man was unique. At least it allowed the filmmakers to explore things that we hadn’t seen before in the superhero universe (the battles that take place when you’re the size of an ant). Here we just have some superhero powers that don’t make a lot of sense and aren’t that cool in the first place.

The biggest superhero films so far – Spider-Man, Iron Man, Batman, Superman. Their powers are simple and very easy to understand. We don’t understand Fantastic Four, and hence we’ve never embraced it on the big screen (this is the third incarnation in which it’s failed).

I guess what I’m saying is, you have to try and recognize when your idea doesn’t work. Especially as a spec writer where you’re going to be spending at least a year on something if you’re going to make it good. If you’re sensing problems in the idea before you even write the first scene (How do I make a character with stretchy-powers cool)? I GUARANTEE those problems aren’t going to magically go away on Month 7. Sure, you can take a chance. And sometimes we do figure the issues out. But more often than not, the obstacles are insurmountable, and that, I believe, is what happened to Fantastic Four. It was never a movie in the first place.

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Moving from movie superheroes to writing superheroes, Diablo Cody just came out with a new movie this weekend. It’s called Ricki and the Flash and stars perennial Oscar winning actress Meryl Streep as an aging rocker who’s always put music in front of her family.

The movie went out wide (to about 1600 screens. For reference, FF4 had 4000 screens), and finished with a paltry 7 million bucks. So here’s my question – and it’s directed specifically at female viewers. Tons of noise has been made over the past few years about the lack of equality in the entertainment business.

Men get all the writing jobs, the directing jobs, the acting jobs. And women believe they’re not being represented. Ricki and the Flash is clearly a response to that criticism. It’s got maybe the best actress in history in the film. It was written by the most recognizable female writer in the business. And it’s a female-themed movie on almost every level.

So then why didn’t women show up to this? Why aren’t they supporting what they say the market is missing? Is the answer simply, bringing back the earlier topic, it’s a bad idea? And if this is not the kind of movie women want made, what is the kind of female-driven movie project that women want made? What is the market missing?

I want to finish today by addressing a question I saw in the comments of one of last week’s posts. I had talked, in the post, about how the characters in the script I was reviewing needed to have more depth. And a commenter replied, “Well, yeah, but what does that MEAN??” Everyone in the industry SAYS that, but then they don’t say how you actually create characters with depth.

Well, I’ll come to the defense of these people by saying that explaining how to create depth in your characters is going to take in the neighborhood of 4000 words AT LEAST. It’s not something you can just bust out in a sentence or two.

Still, I wanted to answer this question for that writer. And recently, I’ve been getting into cinematography. It turns out lighting presents the perfect analogy for character building. The first thing a cinematographer does when he’s lighting a scene is he figures out the main source of light. Maybe it’s a window. Maybe it’s a lamp. Maybe it’s a laptop screen. Once he’s located that lighting source, that’s his in-point to lighting the scene. He puts a main light up to mimic the source of that light, and then he evolves the lighting from there, adding more lights to fill up the scene where he needs to.

When you create a character, you should be thinking in a similar manner. You need that base source of light. And, to me, that’s the character’s flaw. Or, more specifically: “What is the one thing that has been holding this character back from becoming a whole/happy person?” It might be that they don’t believe in themselves. It might be that they’re selfish. It might be that they’re stubborn. In Ricki and the Flash’s case, it might be that they’ve put their work in front of their family their whole life. Whatever the case, that is your main source of light for creating depth in a character.

Of course, just like a cinematographer will then start filling in the location with more lights (a “rim” light, a “fill light,” practical lights), you can fill your character in with more traits that create depth. For example, maybe your character has a vice (drugs). Maybe they have issues with their father. How many “lights” you add is up to you. But as long as you have that first one – that main source of light – you’ll have created a character with some level of depth. Hope that helps.