I don’t think there’s ever been a time in my life where I’ve understood the movie industry less. It used to be that you’d buy a script, make the movie, release the movie, and if it did well, the movie was celebrated and everyone associated with it benefitted. If it did poorly, the movie was mocked and everyone associated with it got docked a few Hollywood credits.
These days, who knows what’s going on. There is a freaking Leonardo DiCaprio movie that can be seen over on Netflix right now *FOR FREE*. And yet, as of yesterday, more people would rather watch a film nobody’s heard of called “Stay Close,” which may or may not be a sequel to another movie nobody’s heard of called, “The Stranger.”
You’ve got an Academy Award winning screenwriter who just debuted a movie over on Amazon Prime, also for free, that has such a low profile that, up until yesterday, I thought it was called, “Keeping up With the Ricardo’s” (it’s actually titled “Being the Ricardos”). The industry has been flipped on its head.
This weekend, Hollywood debuted one wide-release film, a female ensemble spy flick called, “The 355.” Had they simply added a decimal after the “3,” they would’ve predicted its first week box office (4 million). It’s a telling moment for the industry, which just a couple of weeks ago, saw a movie land the third highest box office opening of all time in Spider-Man.
The message audiences are sending is clear: “Unless it’s got capes in it, we don’t want it.” When your clientele tells you they no longer like the product you’re giving them, you have to adjust.
One of things that Hollywood has always been good at is marketing. They know how to market anything, even serious films. They’ve learned that if they position a film late in the year and get some key critics to call it incredible, then promote a great performance or great writing or outstanding directing, and throw up a few “For Your Consideration” ads, they can influence enough people into believing it’s a ‘must-see’ experience.
To their credit, the system has helped a lot of good films that, otherwise, wouldn’t have been noticed. I’ll never forget how Danny Boyle’s Slumdog Millionaire was originally going to be a straight-to-DVD release until they decided to position it as an Oscar contender. Audiences then fell in love with it.
But this system has also promoted a lot of weak films. Nomadland is a good example. It’s not a good movie unless you’re the type of moviegoer who can have an in-depth conversation about the French New Wave movement. But the machine had to promote something and there weren’t any good “somethings” so they went with Nomadland.
This seems to be happening more and more lately.
Mank, Minari, Sound of Metal, Marriage Story, Vice, Roma, The Post, Ladybird, Call Me By Your Name, Darkest Hour, Manchester by the Sea, Phantom Thread, Fences, Moonlight, Brooklyn, and the list goes on. These are boring-to-decent movies that were overhyped enough that they attained a higher reputation than they deserved.
Now I’m sure some of you are saying, “Carson. You’re wrong! I liked [insert title from movies listed above]!” I’m not saying nobody liked these movies. I loved Parasite. I thought it was a great film. But I’m not going to argue with my non-industry friends when they say, “I don’t care how good it’s supposed to be. I have no interest in watching a Korean movie with sub-titles about class warfare.” General audiences don’t care about these films and the reason that matters in 2022 is that the industry is shifting and serious movies will be left behind if they don’t change their strategy.
The Golden Globes isn’t getting televised this year. AFI is postponed. Same with Critics Choice. Palm Springs is canceled. And The Academy Awards itself, because it’s been promoting weak films for the last half-decade, keeps losing viewers. The system doesn’t work anymore. So what do they need to do?
They need to do the indie version of what Marvel did. Marvel realized that they could expand their market if they cannibalized other genres. They’d give you a big tentpole summer movie experience along with some comedy. Along with a buddy cop film. Along with a spy movie. This is what the indie/Oscar movie market needs to do in order to survive. Unless they’re okay with 20,000 views on Amazon Prime.
The new strategy – give us adult movies that actually serve to entertain rather than try to win awards. Have you ever been to a bar and seen the guy who’s trying to be cool next to the guy who actually is cool? There’s a false bravado to the poser. There’s an underlying need to be liked. There’s a fakeness to his act that everybody sees through. That’s what movies that are trying to win Oscars come off like. They remind us of the guy at the bar who’s trying to be cool. We can all see that there’s nothing beyond the exterior.
If you want serious movies to be big again and to compete with superhero movies and to start making more than 30 million dollars, you need them to be GOOD MOVIES FIRST and awards contenders second.
The prototypical version of this is Silence of the Lambs. A serious movie that cared about entertaining us first and winning critics over second. The Wolf of Wall Street is another good example. Life of Pi, District 9, Slumdog Millionaire, The Departed, Gladiator, American Beauty, The Sixth Sense, Saving Private Ryan. The common denominator between all of these films was that they were serious adult films that prioritized entertaining people rather than preaching to them or trying to win a statue.
These days we get Promising Young Woman. And don’t get me wrong. I loved that script. But I’ve never met anyone outside of Hollywood circles who’s even heard of that movie, much less seen it. They just don’t care. And if the industry wants these people to care, get off of your own self-absorbed asses and start entertaining us. Make a movie that’s good. You have the capability to do both. You don’t have to bore us to death with Moonlight to win awards AND make money.
So like they always say: “What are you going to do about it, Carson?” Keep sitting around and complaining on your little blog? Or are you going to try and change it?
I’m going to change it.
As you know, I have my Fabulous First Act Contest coming up. Starting March 1st, I’m going to guide you through writing the first act of a new screenplay. The idea is that a lot of people are afraid of starting a screenplay because they have so much trouble finishing them. With this contest, all you have to do is write a first act. And, even better, I’m going to be coaching you through writing that first act. So you’re for sure going to finish and, if you want, enter it into my contest (details on entering will be published on April 1).
Anyway, since your chances of winning go up exponentially with a better concept, I want you to have the best concept possible ready by March 1. I’ve been seeing all types of concepts via my logline service (just $25! carsonreeves1@gmail.com) and I keep seeing similar mistakes being made over and over again. So here are five tips you can focus on for a better concept.
1) Make sure it’s a movie you would go and see – I can’t tell you how many writers send me ho-hum loglines and I’ve asked them, “Would you go see your movie?” And they always say, “Of course I would!” I would then ask them if they’ve seen a specific recent movie that’s similar to theirs. These are usually movies that have bombed because, again, they’re based off of weak concepts. Without hesitation, they say, “No.” “Well, why not?” I ask. “I don’t know. It just didn’t look interesting.” I then wait for them to understand the ramifications of what they’ve just said. But they never get it. They’re under the impression that, even though their idea is similar to a movie that nobody wanted to see, their version of the idea is, somehow, special, and people will want to see it. If you have no interest in paying to see movies similar to the one you’re writing, that’s a good indication you’re writing an idea people won’t be interested in.
2) Strange Attractor – I’ve been reading a lot of loglines lately without a “strange attractor.” The strange attractor is the element of your logline that makes it special, that makes it unlike other movies out there. Some people might even define it as “the hook.” Here’s an example of two loglines in the same genre. One without a strange attractor and one with. “After hearing rumors of zombies in town, a farming family holes up in their house for the night.” “A family must learn to live in complete silence after the world has been taken over by aliens that hunt through sound.” Zombies alone are not a strange attractor just as aliens alone are not a strange attractor. You need that extra element – hunting through sound, a family that must exist in silence – to make it a true strange attractor. The strange attractor is, I’d say, a necessity in a logline. It’s hard to get excited about a logline without one.
3) A character can be a strange attractor – Not all of us are interested in writing genre movies. Which is fine. But if you’re not writing genre movies, then you better have an amazing character who sounds interesting in a logline. They, then, become the strange attractor. “Alan Turing, an autistic gay man who would go on to become the father of the general-purpose computer and artificial intelligence, attempts to decode the mythical “Enigma” machine that the German army used to send encrypted messages during World War 2.”
4) Make sure there’s a healthy dose of conflict in your concept – Without conflict, a concept is just an idea. The conflict is what makes it a movie. So, for example, if I said to you I have an idea about a guy who realizes he’s a computer generated character in a video game, that’s still not a movie idea because you haven’t introduced the conflict yet. Now if you tell me that a computer generated character realizes he’s in a video game, starts to take over the game, forcing the game creators to try and kill him (Free Guy), now you’re forming an actual idea. The conflict is the bridge that helps the concept cross over from just an idea to an actual movie.
5) Be as specific as possible – I’d say that, roughly, one-third of the loglines I receive end with a general directionless phrase. “…until she doesn’t know what’s real and what isn’t.” “…causing him to question his life.” “…begins to see that not everything is what it appears to be.” These scripts almost always fall apart because there is no defined goal for the main character. They’re not trying to solve a murder. Or attempting to graduate college. Or trying to win over the guy of their dreams. A logline needs that clear defined path for the main character for it to sound enticing. Like above, with The Imitation Game. Alan Turning is trying to decode a machine to stop the Germans in World War 2. That’s so much better than, “Alan Turing attempts to decode the German Enigma machine, discovering along the way that, in war, there are no clear-cut answers.” Do you see how wishy-washy and generalized that ending is? That’s what we want to avoid.
I’ll have more conceptual tips for you as we get closer to the March 1. In the meantime, run with these!
