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Guys, I got nothing today. I’ve been playing catch-up all weekend after being sick last week, as well as trying to read all of your loglines. The logline thing has been tricky. A lot of the things I assumed were obvious are obviously not obvious. So I have a tall order this Thursday trying to come up with an article that’s going to explain how to a) come up with a good idea and b) turn it into a good logline, because we only have A WEEK AND A HALF before we have to start writing a screenplay!

I’ve just been reading so many amateur scripts lately that never had a shot because the idea wasn’t big enough, interesting enough, unique enough, or movie-friendly. The hope with my three-month screenplay challenge is that when you finish your script, it will actually have a chance in the marketplace. And if the idea isn’t good, you won’t have that chance. Nothing you wrote during those three months will have mattered. So here are a few things to keep in mind.

1) Something has to be original about your logline. Stop sending me loglines with witches, zombies, aliens, and vampires that don’t have a single original element. The biggest faux-pas made so far in the loglines I’ve received is that I can look at the logline and say, “I’ve already seen a movie similar to this.”

2) “Strange attractors” are logline crack. Bringing dinosaurs back to life. A guy is blown up every 8 minutes on a train until he solves a mystery. Michael Jackson’s life story told through the point of view of his monkey. They’re not required, but if you have one, your logline will stand out from the rest.

3) Irony is your best friend in Logline Land. A billionaire ice cream magnate who loses his empire and must take a job as a shoe salesman isn’t nearly as interesting as an ice cream magnate who’s lost his empire being forced to support himself by driving an ice cream truck.