Guardians of the Galaxy 3 is, probably, the best movie Marvel could’ve released right now, the reason being that IT’S ITS OWN THING. The problem Marvel’s been facing lately is that all of its movies have been intertwined with one another, and while that was great when the MCU was cooking, it’s become the world’s draggiest anchor ever since it entered its Marvels/She-Hulk/Dr.Strange era.

Still, I couldn’t muster the enthusiasm to get myself to go watch the end of Starlord’s trilogy. There were two main reasons why. One, the film looks sad! It looks like it’s going to lean heavily into its feels and that’s not why I go to see big Hollywood films. It’s why I watch smaller films and some TV shows. But when I go to see a big movie, I want to have fun. I want my spirits to be lifted, not dragged down to Sadsville.

And to be honest, I don’t think Guardians has earned the right to have a big emotional ending. This isn’t Iron Man after 20 films. This isn’t Luke Skywalker at the end of the greatest trilogy ever. It’s Chris Pratt, people in weird makeup, and CGI creatures acting goofy in space. Let’s be real here. People aren’t asking for Manchester by the Sea when they’re watching gun-wielding raccoons.

Then, of course, there was that second movie. That second movie was awwwwwful. It was weird. It was bumpy. It ditched its main character in favor of focusing on its two villains. Had that movie been good, I probably would’ve seen Volume 3 regardless. But the stink from that misfire still lingers in the back of my nostrils.

I’m so hot and cold when it comes to James Gunn. Never connected with his pre-Guardians content. Love Guardians Volume 1. Hated Suicide Squad. Loved the Peacemaker show. Hated Guardians Volume 2. I’m actually excited to see what he does with DC because he has an opportunity to dethrone the flailing Marvel. But this one? This Guardians 3 movie? I’m sitting this one out.

So, after my No Guardians For Me temper tantrum I just made you endure, did I give up on the weekend?  Absolutely not. I did watch something. And that something ended up totally surprising me. It surprised me so much that I did research on the creator, Graham Yost, only to find out he was the writer of SPEED, one of the best action movies ever!

The show I watched was called Silo, which is a post-apocalyptic story about people who live in a giant underground silo city. Every once in a while, someone demands to go outside, convinced that the air isn’t poison and that humans can, once again, live on the surface. But all of these people make it a total of about 20 steps before they fall to the ground and die.

The pilot episode is about the silo Sheriff’s wife, who suspects that the governing body of the silo is lying to them, and that the outside is, indeed, livable. (**spoiler**) So she goes outside. And dies just like everyone else. The sheriff is left heartbroken. But as time goes on, he considers giving the outside a shot as well.

I actually read the book the show was based on (called “Wool,” which refers to the wool everyone has over their eyes) which started as a short story that the author, Hugh Howey, shared with an online group. The enthusiasm inspired Howey to turn the story into a novel (the first chapter in Wool, which was the original short story, is utterly riveting so I’m not surprised people fell hard for it). It’s very much like the “Lost” narrative where there are a lot of secrets and reveals, which makes it ideal for a TV show.

So then why isn’t anyone talking about it? They probably will as word gets out. But I think it has more to do with the fact that Apple has zero concept for how to promote a TV show. None of these streamers do, really, beginning with Netflix. But the thing about Netflix was it was a destination site. You went there looking to watch something then you saw the latest greatest Netflix show being promoted so you checked it out.

Apple TV not only doesn’t have enough material to be a destination site, it’s buried under too many layers of menus and buttons. Every time I fire it up, I feel like I’m turning on a nuclear reactor. Is this where the original shows page is? Or is it over here? I suppose Apple gets some credit for making me feel like a genius every time I find the show I came for. But the poor ease-of-use severely hurts its chances of anyone watching a show on its service.

Then, of course, it doesn’t spend on advertising. Which is bizarre for a company with a 1 trillion dollar market cap. Great shows are going to find an audience no matter whether they advertise or not. But everything else needs to build awareness. Apple literally has a media strategy whereby they don’t tell you about a new show and make it hard to find any show you do hear about. With that strategy, the ONLY way anybody’s going to be able to find your show is if it’s Game of Thrones level awesome. It baffles me that there are smart executives getting paid millions who don’t do anything about this.

Is Silo a great show? I don’t know yet. But the pilot is darn good.

I’m always surprised when something pulls me in. Since I know all the buttons and levers writers are pushing to get me to buy into their story, I’m hyper-aware that whatever I’m watching is being written. For that reason, it’s hard for me to get lost in a show/movie. But I got lost in Silo’s pilot.

What wizardry did the writer use to achieve this?

Well, they start by giving us an intense opening scene then flashing back.  Yes, this is a cliche.  But they do it well. They start us in the present, briefly setting up the world of the silo before the Sheriff tells the government he wants to go outside. The story makes it clear that this is a death wish, which is a nice way to intrigue the viewer.

That wasn’t what hooked me, though.

What hooked me was the story of the Sheriff and his wife once we flashed back. The entire episode takes place in the past and shows the Sheriff and his wife trying to conceive a baby.

I can’t emphasize this enough – when someone becomes hooked on your story, when they buy in – it’s almost always because of the characters. And it’s almost always because you’re being truthful with those characters. You’re showing us characters who are going through the same trials and tribulations that real people go through. It’s that authenticity that makes us care about them.

All the Sheriff and his wife care about is having a baby. That’s it. That’s all that matters to them. And each day that goes by, each day that they become a little less hopeful, pulls us closer to them, makes us feel more sympathy for them, makes us root a little harder that tomorrow will be the day they get pregnant. By the end of this pursuit, I was in love with these two. I was ready to run through a wall for them.

So when the wife says she wants to go outside, the equivalent of committing suicide, I was heartbroken. Cause I knew what that meant. I knew she wasn’t coming back and I knew that he would be wrecked.

It’s something I try to remind myself of all the time, whether I’m helping another writer or working on something myself. Don’t get distracted by the bells and whistles – the twists, the mysteries, the mythology, the double-crosses. If you make us care about your characters, we’ll follow you through any door. Hell, we’ll follow you right out the silo! Into that poisoned air.

Assuming we can find your show, of course.