Genre: Horror
Premise: A workaholic toymaker’s life is turned upside-down when her sister dies and she gains custody of her young niece. So, to keep her niece company, she creates the ultimate toy, M3GAN.
About: While the big box office story right now is Avatar reaching 1.7 billion and confirming that James Cameron truly is the king of all the worlds, M3GAN’s box office success isn’t so shabby itself. The film scored 30 million this weekend, surprising the industry, who thought it’d be much closer to 20. Screenwriter Akela Cooper now has two hit horror films on her resume. This and Malignant.
Writer: Akela Cooper (script) and James Wan (story)
Details: about 2 hours
Once again, we are reminded that if you want to break into this business with an original screenplay, this is the genre to do it in. Because where else can you make 6 times your budget on opening weekend than with a horror flick?
The frustrating thing about this strategy, though, is the unknown in regards to choosing your concept. Horror concepts are total wildcards. I mean, this is just an updated version of Child’s Play and Annabelle. And Child’s Play even had a reboot a few years ago, which, you would think, would make this movie irrelevant.
Sure, it’s an AI toy, which introduces a new twist. But not much of one. It’s still an angry killer toy. We’ve seen that before.
I think that younger demos who are looking for somewhere to go with their friends are always going to be into fun horror movies because they get to escape their parents as well as get their emotions stimulated. You know what they say. Fear is our most primal emotion.
So maybe the screenwriting lesson here is to write a horror script within a template that Hollywood has made before and, therefore, knows they can market. As we just established, Hollywood knows how to make Annabelle and Chucky sell tickets. So they can apply that same strategy to M3GAN. Make Hollywood’s job easy for them.
Aren’t we here for a movie review, Carson? Was M3GAN any good?
Gemma is a cutting edge toy-maker who develops advanced computer-aided toys. She’s routinely blasted by her boss, David, for making these toys unaffordable. But Gemma doesn’t care! She’s determined to change the toy game, giving everything she creates that ChatGPT flare.
But single-and-not-ready-to-mingle-cause-families-are-for-suckers, Gemma, gets the shock of her life when her sister, brother-in-law, and niece get in a car crash and only her niece, Cady, survives. Gemma is given custody of Cady and, all of a sudden, she’s got to split duties between work and family.
As a way to ease her time commitments, she finishes up M3GAN, an artificially intelligent little girl that can act as Cady’s friend. M3GAN is an instant hit with Cady, who begins to hang out with her all the time.
M3GAN is a hit with Gemma’s boss as well, who realizes this can completely change the toy game. The two formulate a launch plan that will begin with a streaming announcement in two weeks (remember what I told you about movie timeframes staying within 2 weeks??).
But while Gemma gets ready for the big announcement, M3GAN starts to get more and more possessive of Cady, first killing the neighbor and her dog for threatening Cady, and then killing a little boy who’s mean to Cady. Also, when M3GAN gets really angry, she dances. Which I can totally relate to.
When M3GAN finally realizes that her creator is standing in the way of her and Cady being BFFs, she constructs a plan to kill her. It will ultimately be up to Cady to decide who’s more important in her life, M3GAN or Gemma. Let the best girl win!
So how do you write a professional level horror script?
Cause they look easy. But, obviously, not everyone can write them.
You’re basically looking at three things. One, you need a plot that’s tight and that moves towards a clear destination. Here, we have Gemma trying to launch this toy.
In reality, all the audience cares about in these movies is watching the doll kill people. Unfortunately, you can’t just go from doll-killing-people-scene to doll-killing-people scene. There has to be the illusion of some sort of story in the meantime. And that’s what the “toy launch” plotline is. It makes us feel like there’s an actual story here.
Going back to my Friday the 13th review – a movie I found to have had a terrible screenplay – you can see what happens when you don’t have that plot pushing the story forward. They didn’t have that in that movie, even though it was available to them (they could’ve focused more on having to get the camp ready for the arrival of the campers). Without it, it just felt like an empty excuse to create a bunch of gory kills.
The other thing you gotta do a FAIRLY good job with is the character struggle. You don’t have to nail this – M3GAN certainly doesn’t – but you can’t ignore it. You need something that the main character is unknowingly struggling with or actively trying to overcome. With Gemma, it’s that she’s super-selfish. She cares more about work than her own niece. And there’s this question of, is she cut out to be a mother?
Again, Cooper didn’t execute this very well. But she made it serviceable. And the reason you want to it to be, at least, serviceable, is because it makes the character feel more real. If you don’t include this, then the character becomes an empty vessel with nothing going on, and it’s clear that they only exist because the movie needs a main character.
The final thing you need is three great scary set pieces. Ideally, you want the set pieces to be specific to your concept. In other words, you don’t want some garden-variety haunted house scene in a cursed doll movie. You want your set pieces to revolve around stuff only a cursed doll movie could have.
What’s different about M3GAN is that the villain is, many times, also the hero. She’s getting rid of people we want gotten ride of. So she takes out the neighbor, whose dog viciously bites Cady. She takes out the evil kid who tries to beat up Cady. In a weird way, I guess you could call M3GAN an anti-hero. And that helped her scenes feel a little different than traditional scary bad guy scenes.
If we take the screenplay out of it, M3GAN was like an Eastern European gift basket. You got some things in there that are worth trying out and others that’ll probably send you to a military ER.
I can tell you this. The movie worked well with my crowd. Every time M3GAN started singing, my crowd howled with laughter. And they were always giggling at things M3GAN would say. So I can see why the film was so popular.
But if you look a little deeper, this was a super-cheap film. They must’ve spent all the money on M3GAN because there were 4 sets in this movie. It’s so overt that the big final fight takes place in a 10-12 foot basement.
And Allison Williams is about as convincing as a geeky toymaker as I am a professional opera singer.
There is no world in which this movie deserves a 95% on Rotten Tomatoes. It’s barely better than average. And most of that is attributed to how weird M3GAN is. I’m not even convinced that weirdness was purposeful, by the way. I think they got a little lucky with it.
M3GAN is a campy horror film that is way more appropriate for streaming than paying 15 bucks for. But it’s a fun harmless movie that feels like it would be a blast for the 12-17 crowd. This one just BARELY passes into ‘worth the watch’ territory.
[ ] What the hell did I just watch?
[ ] wasn’t for me
[x] worth the watch
[ ] impressive
[ ] genius
What I learned: Dramatize your exposition, don’t state your exposition. Early in the script, we need to establish that both Gemma and Cady have voice control over M3GAN. This will be relevant later on when M3GAN starts ignoring Gemma. But you must first set that rule up.
Weak screenwriters will do this with a straight-exposition scene. They’ll have Gemma sit everyone down and carefully explain how M3GAN works (“You can have multiple people paired with M3GAN so Cady’s going to be paired with her and also I’m going to be paired with her…”). This can work but it’s boring and unimaginative.
Strong screenwriters look for ways to dramatize this information within a scene. So what Cooper does here is Gemma and Cady get into a fight while eating lunch and M3GAN is sitting next to them. M3GAN keeps trying to interject so Gemma says, “M3GAN, turn off.” And as the arguing continues, Cady says, “M3GAN, turn on.” Gemma continues to spar with Cady, and looks at M3GAN again, “M3GAN, turn off.” “M3GAN, turn on,” Cady immediately retorts.
What this does is it establishes that both Gemma and Cady have voice control over M3GAN, and it does so within a dramatic framework – the two of them arguing. This is so much more effective than a straight, “Let’s list out all the doll rules” exposition scene.
