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One of the misconceptions I had when I first started sending my screenplays out was that they were special. That the endless months of hard work and care I put into creating them would be celebrated by those who read them – like the way an Olympic judge would lock in to a figure skating routine, marking scores for every little spin and jump. Now that I’ve been on the other side, I realize just how many scripts are being read, and for that reason, how quickly a reader can tune out if your script isn’t grabbing them.

I was talking about this very issue today with a manager, which led to a debate on what makes a script stand out from the pack. The first answer we agreed on was “voice.” But that’s become such a watered down buzzword at this point that further examination was required. We moved on to other topics before we could come to a consensus, but I couldn’t stop thinking about the question on the way home, especially with all the scripts I’ve been reading for the Scriptshadow 250. I can tell with 99% certainty if a script isn’t going to deliver by page 5. But then, every 20 scripts or so, a script will grab me. Just like that. BAM! I’m in it. I can’t wait to find out what happens next. How did this happen? How is this script so much better than the other ones?

Today, I want to identify that secret sauce, that difference between “stand out” and “standard.” You’re probably thinking there’s no way to determine this. The process of creating art is like magic. It arrives at the crossroads between talent and inspiration. But I refuse to believe that. Even the least talented writers can be taught to identify when they’re making bad choices. And if you can identify that, there’s no reason you can’t start making original choices. And original choices are the heart of what makes a screenplay stand out. Let’s see what some of the other ingredients are.

CONCEPT
A stand-out screenplay usually has a concept that’s a little weird, a little “off.” “Bubbles,” the number 1 script on last year’s Black List comes to mind (A biopic of Michael Jackson told through the eyes of his pet monkey, Bubbles). Fight Club is another one (who makes a movie about bored people fighting??). Stand-out writers tend to stand out because they do things differently. If they were doing things the same, then by definition, they wouldn’t be standing out. So while a unique concept isn’t required for stand-out material, it’s an indication that the writer enjoys exploring the less-traveled path.

SPECIFICITY
One of the things I’ve noticed with stand-out writers is that there’s a specificity to their writing. They don’t describe things in generalities. They add detail to better bring you into their world. Here’s a line I recently read from a generic amateur script: “Joe changes into his uniform. That of a chef. The head chef.” Then here’s a professional writer describing a similar moment in his script: “Now dressed in a puffy black snow jacket, Rose steps into a pair of snow boots, pulling on a pair of mittens.” It’s so much easier to see what’s going on in the second example, because of the detail. There’s a ceiling to this, of course. You can’t write too much description or you’ll gum up the read. But specific writers also tend to abide by one of the core rules of screenwriting: Say as much as possible in as few words as possible. They just do so with more detail.

POINT-OF-VIEW

The first two elements I mentioned are icing, but point-of-view is cake. “Point-of-view” is how you see the world, and is one of the most important factors in standing out. A unique point of view takes any situation and finds a new way to look at it. So for example, if I asked you what “romance” looked like in your head, you might answer, “When a man and a woman are deeply in love with each other.” When Spike Jonez is asked that question, though, he’d answer, “When a man and a computer are in love with each other,” as explored in his movie, “Her.” Or if I asked you to write a story about a woman and her son being held hostage by a man, your first instinct would probably be to tell the story through the mother’s eyes. Emma Donahue, the author of “Room,” however, decided to explore the situation through the eyes of the small child. Point of view isn’t just about concept. It extends to any choice you make in the story. If I told you to write a story about stock traders, your instinct would probably be to make all your characters overgrown frat boys with perfectly tailored suits and a penchant for swearing. The architect in The Big Short, Christian Bale’s character, however, has one glass eye, wears jeans and a t-shirt, is anti-social, and holds meetings in his office with heavy metal music blasting. Your point-of-view must be unique if you want your script to stand out in any way.

DO THE UNEXPECTED

I want to bring up a common misconception. That “instinct” is a good thing. Instinct is the unintentional repetition of an expected outcome. For example, say you have a scene with a guy and a girl in the rain. Your “instinct” may be to have those characters kiss. But the only reason your instinct is telling you that is because you’ve seen dozens of movies where a guy and a girl in the rain kiss. The stand-out writer, however, will show our awkward male character struggling to open an umbrella. As the girl waits impatiently, getting colder and wetter by the second, the guy can’t seem to trip the click device above the handle. As the girl starts to get pissed, the umbrella pops up, hitting the girl in the face. She grabs her nose, which is now bleeding. And the guy steps forward to help her only to have the umbrella get struck by lightning. That’s a more unexpected choice, and one that only comes to you if you greet instinct with skepticism. Here’s where things get tricky though. There are two types of writers. Writers who are truly original. Charlie Kaufman is the prototype for this group. Then there are the rest of us – people who see the world at face value. For the truly original, their instincts ARE unique, and therefore should be followed as-is. For the rest of us, we must learn to challenge our instincts. Every choice must be accompanied by a question: “Is this what usually happens?” Because if it is, then you probably shouldn’t write it. This is a long-winded way of saying that the stand-out scripts always keep me guessing. The writer is always ahead of me because he’s making unexpected choices.

UNIQUE PRESENTATION
To best understand what unique presentation looks like, I’ll present you with the opposite: Taken. “Taken” follows a single guy on a single mission to get his daughter back. It’s a straight-forward first person story. A unique presentation, on the other hand, changes things up in one of two categories: character or structure. Pulp Fiction’s structure jumps back and forth in time. Gone Girl’s first half tells the story through our protagonist’s eyes, but then switches over to its antagonist for the second half. Steve Jobs tells three 40 minute contained stories. As for character, the idea is to use your characters to help the reader experience the story in a unique way. The most recent example of this was Deadpool – our fourth-wall breaking never-stops-narrating main character. That character was partially inspired by another fourth-wall breaker, Ferris Bueller. “Bubbles” uses an animal to narrate its story. The Big Short uses celebrity cutaways to convey complex exposition. You never want to use these tools just to use them. They need to make sense within the story you’re telling. But an offbeat presentation is an easy way to make your script stand out.

DIALOGUE
The dialogue in a stand-out script tends to be more inspired than in lesser scripts. There’s a pop to it. And it’s hard to quantify what that pop is made up of. But for starters, the dialogue should be clever. You get the sense the writer really thought about each response. The vocabulary is more extensive than your average screenwriter. The writer must have a unique sense of humor, whether it’s dry, morbid, over-the-top, or just plain weird. There’s a specificity to the dialogue. “You get drunk at the bar last night again?” probably reads better as, “You chuggin Mai Tais at Finnegans all night again?” There’s a naturalism to the way characters speak. They use contractions. They use slang. They use nicknames. Words come out fast and loose instead of stilted and robotic (unless the script calls for a robotic character). Mostly there’s a freedom to the dialogue that mirrors the way we speak in real life, but at the same time, the wisecracks are wiser, the comebacks are sharper, and the vocabulary is more advanced.

EMBRACE THE WEIRD

Finally, embrace the weird, the offbeat, the macabre. If you want to stand out, you have to remove yourself from group-think and explore the oddities of life. I just heard about a script where a guy sheds his skin every day and turns into a different person. Those are the kinds of scripts people remember. What are you writing that will stand out?