It’s time for an apology.

Or is it time for one of those apologies that aren’t really apologies? You know the kind I’m talking about. The kind where you apologize to anyone who was potentially offended by what you said? But not for what was actually said, which would denote the act that required the apology in the first place.

Last month, I laid the hammer down on Dungeons and Dragons. I said it was a dumb idea to ever think that an IP with such non-specific properties could ever hope to pull people into the theater.

Well, when I was going through my streaming setup, I noticed that Dungeons and Dragons was now available on digital. And not only that. It was available on Paramount Plus, which, apparently, I have! Believe me, I’m just as surprised as you are. Those crafty little streamers have successfully wiggled their way into my financials to ensure that I will never stop paying their monthly fees for as long as I live.

Anyway, I started watching D&D, expecting to turn it off within a few minutes. Which I did. But then I couldn’t sleep so I turned it on again. And it was pretty good! I immediately understood what they were going for. They were making the big budget version of The Princess Bride. The humor was similar to that film almost to a T.

And outside of the perpetually-seems-to-hate-her-job-more-than-life-itself Michelle Rodriquez, all of the actors did a really good job. I wish I could win a “Hang out for a day with Chris Pine” contest. The “It” girl was also in it. She’s always good.  The guy who plays the terrible sorcerer was really good. All contributing to a breezy good time.

However!

Was I actually wrong?

The movie was good. I was wrong to assume that it wasn’t without seeing it. But it didn’t do well at the box office. And not many people seem to know anything about it. So what does that mean? More specifically, what does it mean for screenwriters?

I’m going to say something controversial here which I may or may not apologize for at a later date: If you execute an amazing screenplay but it’s a weak or bland concept, it doesn’t matter. It doesn’t matter because people won’t want to read it. If they don’t see your film or don’t read your script, they’ll never find out that it’s good.  So if they never find out it’s good, is it good?  Does a tree fall in the forest?

Someone just sent in a logline consultation this weekend frustrated by the fact that they’d sent out 70 queries and not a single person had requested the screenplay. Which is why they wanted my help. Maybe I could work my magic on the logline and it would all of a sudden have the entire town bidding on it.

But the logline didn’t have a hook. Which is something the writer knew. They weren’t ignorant to this fact. But after discussing the concept over a series of e-mails, I told him, this just isn’t a “queryable” script. It’s a straight drama without a clear hook.

For those scripts, you got to win big contests or get multiple 9s over on the Black List. Then, when you query, you query the accomplishments. If you say you were a finalist in the Nicholl, most managers will request your script without even looking at the logline. Cause you’ve already proven that you can write. Which is the main thing they care bout.

Without that, I told him, you might as well query managers with: “Trust me, I can write.” Cause that’s what you’re doing when you query people with a logline that doesn’t have a clear hook.

The other option is to direct the script yourself. Then you don’t need anybody to like your script. Although now the onus is on your directing because you need to prove you can direct in order for someone to finance your film. Which has its own set of challenges. But it can be done. It happens all the time.

Segueing back to Hollywood, you can feel the fear in the theatrical air. Cause trust me. Paramount didn’t want to make a Dungeons and Dragons movie. They didn’t! They know it’s a weak property. But it’s still one of top 75 IPs out there. And if you don’t have superheroes – which Paramount doesn’t – you have to scrape the bottom of the IP barrel and hope to strike gold. I love mixing my metaphors.

It’s even infecting the king of the industry – Disney. The 3-day haul on their latest live-action remake, The Little Mermaid, was less than 100 million. That’s not a good opening for a Disney film. Especially one that cost 250 million. Plus another 100 for marketing.

Hollywood, now, is depending on these weird outliers, movies such as Top Gun: Maverick and Avatar: Way of the Water to make the bulk of their money. One franchise took a decade to come out with its second film. The other one took three decades! That’s not a financial plan Hollywood can get behind.

And Disney isn’t doing themselves any favors. If they took the Top Gun route and stayed out of anything that might create controversy, then everyone would come to their films. But they’re doing weird stuff now that makes parents nervous about what exactly is in the movie. And if you have nervous parents, guess what? They’re not going to take their kids to your movie.

And I understand the other side. The side that says, do what’s right over what makes money. The problem is, Disney is the embodiment of the four-quadrant studio. That’s what they do better than anyone else, which is why they make so much money. So if you take a quadrant or two out of there, they’re not Disney anymore. They’re Paramount. They’re Sony. And if they’re okay with that, then go for it. But if they want to remain the sole superpower, they have to think long and hard about some of these decisions they’re making.

Despite these troubling theatrical questions, I’m still looking forward to seeing a number of movies in the theater this summer. The Flash. Indiana Jones. Mission Impossible. Oppenheimer. Maybe even Barbie! It depends on what people are saying about it.

By the way, did anybody see the end of Succession or Barry.  My unofficial plan was to wait it out so I could binge them all at once.  But then I started hearing all these spoilers.  THANKS INTERNET!  What do you think?  Is it worth getting back into them?

By the way, did I ever apologize?

If not, I apologize to anyone who was offended by my non-apology.