I was going to write an article today about why Luke Skywalker is legendary and Rey is forgettable. But I was afraid if I posted another Star Wars article, I would need to place archers on top of my building. The reason I wanted to write the article was because it’s easier to understand why a character works if you compare them to one who doesn’t, and vice versa. But I realized I could explore the same topic utilizing another Disney property, which has a little movie coming up, The Avengers.
Not all of Marvel’s superheroes are created equal. Some are entertaining while others are not. So I thought I’d rank the Top 10 Avengers from most popular to least and deconstruct exactly what it is about the top characters that makes them more popular. If you can identify that, you can take those lessons into your own scripts, and hopefully create better characters yourselves. So first, I’ll give you my character rankings. I understand that not everyone will feel the same way. But I’d be surprised if your list wasn’t at least similar to mine.
1 – Iron Man (Tony Stark)
2 – Spider-Man (Peter Parker)
3 – Thor
4 – Captain America (Steve Rogers)
5 – Hulk (Bruce Banner)
6 – Ant-Man (Scott Lang)
7 – Black Panther (T’Challa)
8 – Dr. Strange (Stephen Strange)
9 – Captain Marvel (Carol Danvers)
10 – Black Widow (Natasha Romanoff)
I’m guessing some of you might put Black Panther above Hulk and Ant-Man. You might put Captain America above Thor. But your overall list probably falls somewhere around what I’ve got.
Now the first thing I want you to do is – and it’s something you should do with your own characters as well – assign a couple of defining adjectives to each character. Tony Stark, for example, might be, “fun” and “a motormouth.” Captain America might be, “stoic,” and “stuck-up.” Do that all the way down the list.
Now notice the adjectives you use for our top three characters: Iron Man, Spider-Man, and Thor. They’re really positive, right? There’s a connection to “fun” with all of them. They’re not afraid to joke around. They talk a lot. They never take things too seriously.
Now look at some of the characters near the bottom. Black Widow, Dr. Strange, and Black Panther. The adjectives that come to mind are more serious. “Calculated.” “Thoughtful.” “Righteous.”
The first lesson we can learn from this is that when it comes to writing for the masses, infusing your characters with personality is going to make them stand out more. One of the toughest types of heroes to get audiences on board with are serious heroes. I mean who wants to be stuck in a room with the serious boring guy? Not me.
How is it, then, that Marvel’s most serious superhero of them all, Captain America, is still in most people’s top 5? Shouldn’t we be bored by him? The answer to that is tricky. I personally think Steve Rogers is as boring as watching soap being made. But I’ll tell you when I like him the most. It’s when he’s paired with Iron Man. The easiest way to make a stoic character pop is to pit them against (or with) a character who’s the complete opposite of them. Iron Man doesn’t take the fight seriously. Captain America takes everything deadly seriously. So you can actually hide a stoic character’s weakness simply by pairing them up with the right person.
Moving on, let’s discuss Thor. Thor is an interesting situation in that he started off lame. His first two movies were some of the worst in the MCU. But he slowly worked his way up into the top 3 by becoming more humorous. And I’ll repeat what I said above. Giving your character personality is a better bet then making them stoic and serious. But blanket personality isn’t the full story here. It’s that Thor is a norse God who isn’t afraid to crack a joke. In other words, his character is pure irony. And that’s why he’s popped lately. He became the embodiment of irony.
What about Peter Parker? Outside of the positive attributes I mentioned earlier, Spider-Man is pure wish-fulfillment. To be a high school kid who’s a superhero… who wouldn’t have wanted that? It’s the coolest thing in the world. And the fact that the character of Peter Parker embraces that and loves it, makes us love him. But really, this is all about positivity, about fun, about having a personality. He’s a joyous character and people like to spend time around joyous people.
Hulk is a tough one. He’s got the biggest inner battle going on of anyone. If he gives in to his anger, he turns into a monster. That’s relatable. When we lose our cool, we all turn into “monsters.” The problem with Hulk’s character is unique to this genre: We don’t want him to succeed. We don’t want Bruce Banner to keep his anger in check because that means we don’t get to see the coolest superhero of all. So we’re actually rooting against him to keep his cool which means we’re rooting against the lesson the character is teaching us (that it’s better to keep your cool). I would still argue, however, that this character is pure fun. Hulk smash. Hulk personality.
Ant-Man exhibits a lot of the attributes of our top three superheroes. So why isn’t he as popular? The problem with Ant-Man is that they made a slight tonal shift that resulted in a character who was goofier and sillier. That shift had consequences. If a character isn’t taking everything seriously, he’s sub-communicating to the audience that we don’t have to take it seriously either. This hurt Ant-Man in the sequel. He’s a prat-falling clown most of the time, which meant, in the end, none of this nonsense mattered. So yes, characters with personality resonate with audiences more. But if you go too far down the spectrum – if you get too goofy or silly (some might call it “Jar Jar Syndrome”) audiences will stop taking the character seriously and disassociate from them.
Black Panther was handcuffed from the start. He’s a King. And kings, almost by definition, have to be stoic. They have to be under control. These are traits that are wonderful in the real world. But in movies? They can single-handedly begin long naps. And so T’Challa is operating from a deficit. It’s no surprise that the breakout good-guy character from that movie wasn’t Black Panther, but rather Shuri, who exhibited many of the traits that our top 3 superheroes on the list exhibit. Black Panther only becomes interesting when he’s challenged by the bad guy (Killmonger). And if that’s the only way for your character to come alive, there’s probably something wrong with the character.
Dr. Strange is not only serious but he’s a know-it-all. He believes he’s always right. But instead of that being a flaw he must overcome, it’s worn as a badge of honor. The character only came alive when he started having some fun in Avengers: Infinity War. Yet more evidence that giving characters personality makes them more likable, and by proxy, more popular. Ignore that formula and you see what happens (Dr. Strange was one of the worst performers in the MCU).
Although it’s hard to examine Captain Marvel without all its baggage, I’ll try. The problem with this character is one of the most crippling mistakes you can make in a screenplay. She’s undefined. On the one hand, she’s a tough serious pilot determined to understand what happened to her. On the other, she’s a wise-cracking Tony Stark clone always on the lookout for the perfect zinger. When you try and do two things at once with a character, it comes off as inauthentic. The audience doesn’t know why the character isn’t working, only that something’s off. And that’s what happened with Captain Marvel. They didn’t define the character one way or the other.
Finally, you have Black Widow. And Black Widow is number 10 for a reason. She exhibits the absolute worst thing you can ever do with a character. She’s bland. There isn’t a single trait of Black Widow that stands out. She’s generic. She’s average. And this is a mistake TONS of amateur screenwriters make. It just happened in a script I read this week. None of the characters had a single exceptional trait. And that’s the quickest way to make a character forgettable.
So what’s the lesson here? Is it to never write a serious character again? No. Keep in mind we’re talking about mass appeal characters. When you’re writing for large audiences, you’re better off giving us heroes with personality. You can write them as serious if you want. But the more serious you make them? The less audiences are going to connect with them. Look at the most serious Avenger of all – Vision. Easily one of the most boring superheroes you’ll meet. Coincidence? Now if you’re writing independent stuff – edgier fare – then it’s okay to drop the big personalities. But your character better be fighting something within themselves. There needs to be a tortured aspect to them to some degree. Cause if they’re just serious people with nothing going on inside, they’re going to be insufferably boring. And that is what I hope people take away from today’s post. :)
